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Brad Callen Keyword Elite is keyword software that provides new automated tools to help both search engine marketers and pay-per-click marketers find more profitable keywords and improve their return on investment. Keywords are important whether you are planning an SEO or PPC campaign. Knowing which keywords to target can determine whether you make a profit or a loss on your online marketing efforts.

Brad Callen, the creator of Keyword Elite, has given many online marketers the opportunity to automate the tedious tasks of researching, monitoring, and analyzing keywords easily with a single keyword tool.

Previously I did it with Excel spreadsheets and it has helped me save a lot of time by automating tasks like building keyword lists, keyword analysis for use with SEO and PPC campaigns.

Keyword Elite can also monitor your AdWords ads and those of your competitors to determine if they are profitable or not. The idea is that if your competitors run their ads continuously for a long period of time, it will most likely be profitable, since the unprofitable keywords would have been removed.

Also, with the help of this software, you will be able to determine the link popularity of the top ten sites in Google for your keywords.

This software also allows you to identify the different strategies of other sites and why they rank #1 on Google or Yahoo and formulate the appropriate keywords and backlinks to use to optimize your web page.

You can certainly do what the keyword elite does manually on your own using Excel spreadsheets like you used to. However, it is tedious and laborious. It’s much more effective and cost-effective to let the software handle it so you can focus on more important tasks like marketing and launching new SEO and PPC campaigns.

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