When creating a teleseminar, I think the most important thing is to deliver content that people want to hear. I don’t think you can go wrong with this format if you have a list of potential prospects who are interested in a topic. Just look at exactly what I did with a campaign I did. I just asked everyone if they had a chance to ask me a question about how to make more money with audio interviews, what would that question be? And I would answer that.
So the key to that is that you’re giving your listener exactly what they want and there are other methods of doing that. But I would say make sure your audio provides what your potential leads or clients need to hear about the subject of your interview. Another wonderful way to make your audio valuable and deliver it is by making it easy. I’m trying to do this on my website and there’s something I’m going to start doing with all my audio recordings. And I’m going to add a playback line for each of my audio recordings.
So if you called on a conference call and said, “Welcome to the conference call.” Then you press the code and you can instantly start listening to the replay of the conference call. Now on the site, I can upload the three hours or as long as the conference call is with a phone number replay and I’m going to start doing this with all my other audio recordings because I want and I think any interview expert, their goal You need to be able to offer that potential prospect or listener so many different ways to digest your audio.
You have to give them options. So I would say give them a choice by calling a phone number and listening to all the audio on your phone. Anyone can call that number, put their phone on speakerphone, and their phone becomes a radio transmitter.
With today’s cell phones, I can press my access code, put my cell phone down, put it on speakerphone mode, and I can listen to an audio interview on my site. Now millions and millions of these smartphones are being sold and I am actually going to do an interview with a marketing expert through these mobile phones. I think it’s going to be a great market.