Digital marketing is an advertising technique that is delivered through digital marketing channels such as websites, social media, email, and mobile apps, etc. Digital marketing has many parts:
Pay per click:
you can create ads in PPC (Pay-Per-Click) and target a particular audience PPC is a flexible and most effective way for many types of businesses
Search Engine Optimization (SEO):
Search Engine Optimization is the process of optimizing the content and reach of your website so that your page/website appears on the top SEO is attracting users to your website when they search for things related to your content .
Content Marketing:
Content is the fuel to boost digital marketing:
it is a key pillar of modern SEO.
helps you get noticed on social media.
gives you valuable insights to offer customers via email and paid search ads
Junk mail:
Email marketing is a part of digital marketing. E-marketing is the best way to send business/commercial messages in bulk, create a new range of customers and give your business a boost. Email marketing is significantly cheaper and faster than other emails. It is also the best way to connect with an audience and promote your business. Because when they’re looking for something, they’re often looking for emails from their favourites, and we teach you exactly all about that.
transactional email
direct email
mobile email
social media marketing:
People don’t just post selfies or watch videos on social media like Facebook, Insta, Twitter etc. many people research, discover and educate themselves through social networks about brands or any other organization. For marketers, it’s not enough to just post to Facebook or Twitter. it should also weave social elements into every aspect and create more opportunities for sharing
mobile marketing:
As mobile devices become an increasingly integral part of our lives, it’s critical for marketers to understand how to communicate effectively on this unique and highly personal channel. Mobile devices are kept in our pockets, sit by our beds, and are constantly checked throughout the day. This makes mobile marketing incredibly important but also very nuanced. From SMS and MMS to in-app marketing, there are many ways to market on mobile, so finding the right method for your particular business is key. Beyond the mechanisms for delivering your message, you also need to think about coordinating your marketing across digital channels and making sure mobile is part of that mix.