Consumers have their personal preferences when it comes to buying. Some want to buy a product in the store, while others prefer to visit a store to test a product and then buy it online, usually with their mobile device.
For many people, the goal of shopping with their smartphone, tablet, or phablet is to be able to get what they want without any hassle.
Speed and convenience are key to your satisfaction, which many online retailers fail to meet due to onerous requirements, including downloading and installing mobile apps.
While searching for and selecting a product with a native app is quick, getting it to the device takes time, which online shoppers don’t like as it’s no different than waiting in a long checkout line.
That explains the findings of research company Forrester, which revealed that smartphone users in the US would download zero apps in a typical month; They would only do it for your favorite brand and your social interactions.
So, to make consumers’ online shopping journey easier and faster, not to mention enjoyable, Magento Commerce introduced Progressive Web Applications (PWA) Studio, a set of tools that developers can use to create online stores. line that behave like applications.
As technology evolves, so do people who buy clothes. What used to be tolerable is now unacceptable to them. So if they had the patience to download native apps two years ago, now they want a faster process.
Unlike mobile applications, which are written in a single programming language, PWAs are written in standard web languages, run in web browsers, and do not need to be downloaded and installed separately.
They are created using ReactJS, a JavaScript library that is currently leading the tectonic shifts in websites, improving the user interface to drive greater engagement.
PWAs are highly recommended for e-commerce sites as they act as native applications, be it on mobile devices or desktop computers.
This should be good news for you if you are selling through the Magento platform because your eCommerce website interface will soon be running at lightning speed.
PWA Studio couldn’t have come at a better time, especially considering that mobile commerce is growing at a rapid pace. According to Forrester, mobile commerce will contribute to half of total retail sales by 2022.
Using PWA Studio to Address Ecommerce Issues
Magento’s new suite of tools aims to address online marketers’ need to increase their sales and customer loyalty, through faster page load time and a smooth transition from search to search. purchase.
Jason Woosley, Senior Vice President of Products and Technology for Magento Commerce, explained:
“PWA Studio will provide developers and merchants with the tools they need to compete and deliver the convenience and usefulness of a mobile application combined with the search capabilities and shopping experiences they get from their desktop experiences.”
The main features of Magento’s PWA Studio include:
- Tools to personalize content and add local preferences;
- Create and manage all channels and experiences through a code base, a deployment and an application;
- Intuitive user experience with innovative commerce and themed CMS;
- Modularized component architecture to help drive opportunities for extension resellers;
- Developer tools specially designed for rapid prototyping, helpful debugging, rich feedback, and increased productivity
Are you already excited? Keep your eyes peeled for the first-time user program.