Every business has had a brush with SEO companies to one degree or another. Either simply buying or hiring a company to increase search rankings and site usability.
Many SEO services offer free consultations, but a site analysis is a different type of service that involves an in-depth investigation of your strategy, successes, and obstacles.
The benefits of an in-depth site analysis
1.Second Opinion SEO
We love second opinions because sometimes one expert just isn’t enough. Not to mention, there is a huge divide between the good SEO companies, the bad ones, and the downright unethical services.
A site analysis will look at what your SEO company is working on and will let you know where they are proving their value and the areas you as a client should ask or check about.
This is beneficial over hiring another company, or consulting, only to have your sales force latch on to you, after the initial consultation!
2. Improve strategy with a budget
If you’re a do-it-yourself website type of person, an in-depth analysis will tell you which strategies will work best for your business. This way, you won’t waste time on social media, for example, if your business would benefit more from a pay-per-click campaign.
By discovering the strengths and limitations of your website, you’ll have a clear understanding of where you should spend your time and money to get quick and effective results.
3. Try an SEO company
We understand that hiring an SEO company is a big decision. However, it is essential for any business to survive in the online market. An in-depth analysis is the best way to see first-hand how an SEO company works and how they demonstrate and communicate their findings.
On the one hand, an SEO service could provide a ton of information, but in the jargon it doesn’t make sense to you. Or your test may not tell you anything you don’t already know. This is a great way to find a service that offers a happy medium. You can dip your toes in, without any compromise, and avoid diving in blindly.
What is the difference between a query and an analysis?
In an SEO consultation the firm may be more inclined to talk about the products and services the company offers in a general sense. The SEO service will briefly learn about your business and make initial guesses about the best strategy moving forward.
An analysis is based on research and data. Instead of being told what is available, your company will receive recommendations that can be worked on and implemented immediately. These results are based on data through Google Analytics, website usability testing, and the company’s strong understanding of SEO, PPC, and social media.
You can take this analysis back to your current SEO company; use it to improve a small business’s marketing strategy or give yourself peace of mind knowing you’re on the right track.