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Delivering Innovation

The Breville Radio company was established in Australia in 1932 and originally only produced radios. The name, Breville, was a combination of the last names of the co-founders, Bill O’Brien and Harry Norville. During World War II, the company helped the war effort by manufacturing mine detectors. After the war, the radio business continued until one of the founders, Bill O’Brien, sensed a change in the way of television was coming and the radio business was sold, turning his attention to the world of small appliances.

Bill O’Brien ran Breville until 1968, when he resigned from his managing director position and his son John O’Brien took over. Under John’s leadership, the Breville Research and Development Center was founded and Breville flourished.

Breville has always been a great innovator and has led the way with many technical advancements. During the 1970s, Breville produced the scissor-action sandwich toaster and Kitchen Whiz food processor that revolutionized Australian kitchens – the sandwich toaster became one of the most successful product launches in history when it came to fruition. about 10% of Australian households in their first year of production. , with a staggering 400,000 sales.

Breville has always used customer feedback to help improve its products and introduce new appliances. Its success has not been limited to Australia with numerous overseas offices and awards to match. Breville now operates in more than thirty countries, including the US.

Breville was acquired by Housewares International, which has continued to uphold the standards set by Breville for a long time. Breville today has an extensive product catalog and its products can be found on the shelves of electrical stores around the world. The company still remains true to its original values ​​and always seeks to provide its customers with a satisfying experience.

Breville’s ikon product range is a good example of their current range. The ikon range includes blenders, toasters, a top-notch juicer, and a cordless kettle. Of course, Breville has a much more extensive range of products, but this sub-range shows some great looking and quality products, all with really useful features and benefits. From the moment you pick up an appliance, the quality is evident. These are definitely not appliances with that “planned obsolescence” feeling.

Breville continues to have the same commitment to quality and customer that helped establish and maintain a great market position for more than 78 years. Innovation and high standards will help keep Breville at the forefront for a long time to come.

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