If you think you’ve seen and heard all there is to say, The NEW Game of Business brings new distinctions and a new perspective to the world of business.
This slim, easy-to-read paperback is so good it should be required reading in business schools around the world. Every business owner and every employee in the company, from the janitor to the CEO, should read and reread this book.
The author’s quote in chapter five nicely sums up the theme of this book. Mitchell Axelrod says this: “I help you get from where you are to where you want to be.” The new game in town is reciprocity and the businessman with the most toys no longer wins.
Consumers are tired of turning on the television every day to see more bad news about mismanaged businesses. Corruption and scandal seem to rule the day and all this negativity affects the economy and well-being of those who sell and those who buy. Mitchell Axelrod warns that thinking outside the box is so out of date that companies need to ditch the box altogether and start playing “The NEW Game of Business.” This game is inclusive rather than exclusive and service based. Reading this book will help you learn the value of throwing out the old rules and writing a new script for a new game. A game where everyone wins.
Chapters in this book include: Play by the New Rules… “Seller Warning!” Design a New Strategy… It’s NOT just Business; It’s personal!, Practice the new economy… Good deals are good business!, Seek a new mission… Put people before products and profits!, Send a new message… What business are YOU in?, Sing a new Mantra… “Serve, deliver, serve some more!”, Look for new solutions… Don’t fall in love with the products or services!, Acquire new skills.. Master the game tools!, Build a new Model… Integrate or Disintegrate! and generate new money… Profits are EVERYONE’s business! The material covers everything a reader needs to know about making a profit while gaining customers for life and keeping employees loyal and happy. Apply these proven principles used by companies like Nordstrom and Starbucks and you’ll find your business growing exponentially as you achieve your dreams!
Mitchell Axelrod is a consultant, professional speaker, radio talk show host, and author of frequent posts on the topics of marketing, sales, entrepreneurship, life skills, and how to play the new game. For more than twenty-five years, Mitch has been consulting with Fortune 500 companies, banks, insurance companies, small businesses, and individuals on how to increase revenue, increase sales, and profits while creating more fun, fulfillment, and satisfaction at work. He can buy The NEW Business Game at http://www.TheNewGame.com
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