Every year, thousands of Americans will defy the real estate community and save thousands of dollars by selling their homes themselves.
No one can guarantee that selling your home on your own will be easy or problem-free; it rarely is, even when you enlist the help of a real estate professional. But the simple fact is that many people have successfully sold their home on their own and you can too.
This is the first in a series of articles that I will be sharing with you with the purpose of giving you the knowledge and tools you need to succeed in today’s tepid real estate market, and to give you the competitive edge you need to “Beat the Market” not only against the other “For Sale Owners” in your neighborhood, but also the real estate agents who want you to list your home with them.
Please understand that other “For Sale By Owner” sellers and real estate agents are your competition, and to be successful on your own, you need to have a detailed marketing plan in place to find the right buyer for your home.
If you have the knowledge, if you can learn the required marketing expertise, and if you understand the process of selling your home on your own, then you’ll have a better than average chance of doing just that, and you can literally save thousands of dollars in real estate commissions.
One thing you need to understand early on is that the only difference between you and a real estate agent or other “For Sale By Owner” is knowledge; If you have it and they don’t, you’ll attract all the buyers you’ll need to sell your home for the best price in a short amount of time.
The second important thing to understand when you’re trying to sell your own home is that you can. You can sell your home within 90 days in a decent housing market. It all comes down to understanding and implementing a few key procedures that I’ll cover in future articles.
Another simple thing to understand is that your house will almost sell itself, or not at all, on its own merits of price and condition. If you get both right, and you can let enough people know about it, your house will sell. However, if the price or condition isn’t online, or if no one knows about your home, your home has no chance of selling (and that’s true even if you have a real estate agent involved).
Another important thing to keep in mind is that there is a buyer for your house. You bought the house yourself and that means there are others who have similar tastes and similar housing requirements to you.
These people will automatically be attracted to your property. If you’re aware of this fact and realize that, like everything in sales, it’s definitely a numbers game, then you’re well on your way to selling your home yourself.
Stay tuned…