In the past, the world of fashion seemed like a place off limits to the general public. A mysterious place; that only the rich and famous could be a part of. These days, however, thanks to the social media revolution, this world has opened up and everyone can come together and share experiences. Social networks have had a great impact on fashions and trends.
One of the main examples of social networks that have affected fashion are blogs. The demand for blogs has increased tremendously in recent years, and more and more people are getting involved in this way of connecting with each other. Fashion bloggers report on the latest fashions and trends through relevant websites, before they make it to magazines, and interestingly enough, we now see bloggers sitting in the front row of runway shows. A place that was previously reserved only for celebrities and designers. The reason there is such great interest in this form of social media is not just because we can usually relate to the writer, but also because they have the ability to report on the latest trends instantly after the shows have been done. This lessens the need to wait weeks or months for magazines to be published or websites to be updated. It also gives us a platform to interact and communicate with each other.
Popular websites like Facebook, Twitter, and YouTube have also had a huge influence on women’s fashion and current trends. Top designers like Burberry and Louis Vuitton have used this type of social media to broadcast shows live as they happen, allowing viewers to tell each other about the latest fashion before it hits stores. It’s also a way to communicate directly with designers, increasing your insight into what looks are popular and what fashion enthusiasts are interested in. It allows people to feel connected and express their opinions. It also allows people to have a direct influence on fashion trends and to know that their views are valued. Designers are also developing ways for viewers to make instant clothing purchases during these live performances.
Sites dedicated to fashion, such as Polyvore and Chitopia, have built-in forums, where visitors can interact with each other and share style tips and advice. There is also the option to upload photos and show your personal style. These types of fashion sites have a significant effect on current trends as people love to talk to each other, and what better way to show off your own unique style and allow others to get inspired and even replicate ideas.
The rise of social media not only affects styles and trends, but also allows designers to reach a larger number of people, in a shorter period of time. You can greatly increase traffic to specific websites and have a huge impact on online sales as a result. The need and desire for social media will continue, giving way to an even more interesting and inspiring way to interact and enjoy the latest styles.