Globalization, bilateral trade agreements and the opening of business corridors have brought the world to a click away. But if you think that having a website with English content will open the doors to the expanding international market, think again.
Did you know that while 55% of websites offer only content in English, approximately 70% of the world does not speak English and more than 50% of Google searches are not in English?
That languages do not become a barrier in the growth of your business. Using professional and competent translation services can pave the way for interaction with other countries. Whether you’re exporting, importing, setting up industries, or exchanging technology, translation into popular languages makes business sense.
Portuguese, Language of choice:
Portuguese is spoken by almost 209 million people, making it the sixth most spoken language in the world. It is an official language of the European Union and the most widely spoken language in South America. According to a British Council report, Portuguese has been identified as the “most important language for the future of the UK”. If you’re looking to take your business to countries like Portugal, Brazil, and African nations like Mozambique and Angola, consider translating your content into Portuguese.
Brazil is a flourishing economy. With low inflation rates and rising incomes, Brazil has become a viable investment option. In recent years, about 25 million of the Brazilian population have become ‘middle class’ by crossing the poverty lines. As the purchasing power of Brazilians increases, it becomes the sixth largest economy in the world and is moving at a fast pace to attract more members. Internet shopping has reached an all-time high, so now is the best time to use Portuguese translation services to better describe and advertise your e-commerce products.
Brazil has great business potential. Brazilians are a tolerant society and are open to the use of foreign products. Brazil exports various types of raw materials and is also a supplier of food and different minerals. New alliances can be seen in the area of crude oil, coffee beans, iron ore, meat products, corn, etc.
Portugal is a member of the European Union and, with its support, is obtaining economic benefits. This makes it a growing market for new products, especially in the petrochemical industry. The ATLANTIS project of the European Commission will turn Portugal into a ‘Motorway of the Sea’ through the development of several ports. In addition, the people of Portugal are technologically competent, which makes it easy for industries to set up in the country.
In Brazil, only about 5% of the population speaks English. To take advantage of this emerging market, an effective and competent translation of the material into Portuguese is required. This localization methodology should be used in the translation to make it appear more attractive to the Portuguese population.